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Saturday 1 May 2010

About Telnic, the .Tel registry


Aled Williams has become Customer Service Manager, at Telnic.org, from 01. May 2010.
For that occasion, he has improved the look of his online business card, and removed the ugly photograph: http://aled.tel.

Justin Haywards blog at http://my-blogs.justin.tel/ : http://retrospectivefutureologist.blogspot.com/,
gives some interesting information, about the „inlife“ of the Telnic registry.
Blog quotes from Juli/August 2008:
„I'm now working as a Communications Director for a company that, at its heart, is all about connecting people using technology in an innovative way. It's delivering a product that people seem to be crying out for, both from finding easy and quick ways to get in touch with people at large organisations as customers who want a better service or just don't want to embrace a totally internet-driven life; but it's also seeming to address the desire for the fragmented communications and channels that people are adopting like crazy to be managed simply within a hub under one universal contact name (not like OpenID which is about identity management and verification, but which certainly can be stored under this name) and which can be given out as 'one name for life'.“

„I've been chatting to bloggers and commentators behind the scenes and in front of them, and there's a growing understanding of the fact that the .tel is a significantly different use of the domain name system and the DNS than anything that's gone before. As too are the registrars we're meeting with, who we're helping understand the USP of the .tel to different types of individuals and organisations.“
„We've been signing up registrars like there's no tomorrow - we've had over 100 registrars signing up on our website in preparation for signing the agreements to sell the .tel and a very good proportion of those who have signed agreements already. We've got one of those big world maps (with the countries out of proportion!) where we're sticking pins to see how the sign-ups are going, and it's looking pleasingly busy already.“
„We briefed an analyst a couple of days ago who said that the .tel was 'game-changing'. I can't tell you who it was as there'll be an announcement in about a week's time which will give the 'game' away, as we've been offered a very exciting opportunity in a couple of months time to really widen our awareness. We've been busy writing marketing materials for IP lawyers and brand protection specialists from Croatia through to Japan who've been in touch with us asking for proactive materials.“
„We're not doing badly on unique visitors to the website either - www.telnic.org - given the fact that we're not in consumer awareness and education as yet, so this is a really positive thing.
It's still hard to get people to understand that the .tel bypasses the need for designing websites as it's using the DNS to store contact information (including website URLs) and publish it to any device, either to a proxy page which is tiny or, if you're using our clients, straight to the device. There's no easy way around this except to show them, but as soon as that happens, there's a very positive reaction.“
„Much of my professional life has been about connecting people together. Making people understand that it's OK to have different opinions but that a respect for the other person must be at the base of all things, otherwise no progression can happen (indeed, a favourite quote from William Blake, 'Without contraries, there is no progression'.“
„I'm now working as a Communications Director for a company that, at its heart, is all about connecting people using technology in an innovative way. It's delivering a product that people seem to be crying out for, both from finding easy and quick ways to get in touch with people at large organisations as customers who want a better service or just don't want to embrace a totally internet-driven life; but it's also seeming to address the desire for the fragmented communications and channels that people are adopting like crazy to be managed simply within a hub under one universal contact name (not like OpenID which is about identity management and verification, but which certainly can be stored under this name) and which can be given out as 'one name for life'.“

You're saying, what's different about this? Simply, it is stored as data on the internet, not on a website, but within the Domain Name System (DNS), which is normally used for storing IP addresses. Mapping domain names to contact details means it's deliverable across multiple devices, can be updated instantaneously and therefore is always current, can be sent at such a low cost over the net that for us in Europe where there's not universal flat-rate internet access it's going to be really interesting. And at the end of the day, it does what it says on the tin, no more, no less. Connecting people.“
„I think I'm in the right place. I think we're at the right time. I'm thinking this could be a very interesting tool (I hesitate to say technology because they have hidden the complexity of it so it becomes a service - again, cool). I'm hoping that I can do it justice and that the early adopter community will embrace it.“

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